A TRIP DOWN MEMORY
LANE

TIMELINE

A TRIP DOWN MEMORY LANE

DISCOVER HOW ECOVER STARTED ALMOST 40 YEARS AND HOW WE’VE BEEN CLEANING THE WORLD EVER SINCE.

DISCOVER HOW ECOVER STARTED ALMOST 40 YEARS AND HOW WE’VE BEEN CLEANING THE WORLD EVER SINCE.

1979

BORN TO CLEAN

After seeing the damage to waterways and aquatic life caused by phosphates and other cleaning chemicals, a bunch of Belgian hippy scientists decide to find a cleaner way. Starting from a tiny shed, they develop a bold new phosphate-free formula and launch ECOVER®.

1989

GOING MAINSTREAM

Our first box of washing powder hits supermarket shelves across Belgium. A new market for alternative cleaning products is born. It’s what eco-conscious consumers have been waiting for – and demand surges.

1991

RECYCLED ADS IN THE UK

To launch ECOVER®. in the UK, we create the ‘Washes Righter’ recycled poster campaign. Made from the printed overruns of old posters and assembled on the floor of an old carpet warehouse in Greenwich, each 10ft x 60ft poster is a one-off created by 100 up-and-coming UK artists.

1992

OUR GREEN MACHINE

We build our ecological factory in Malle, Belgium. Our vision of what clean manufacturing could be. With a living, green roof for insulation, eco-bricks made from recycled coal waste and sustainable wood instead of concrete and steel. It’s the place we’re still proud to call home today.

1992

OUR FINEST HOUR (NOT)

We thought it would be a good idea to launch a naturally-derived beer glass cleaner for pubs and bars. Needless to say it didn’t catch on.

1993

UN-BELIEVABLE

The UN puts us in their Global 500 Roll of Honour for outstanding achievements in protecting and improving the environment. Another Environmental Stewardship Award follows in 1999 for our commitment to environmental manufacturing processes.
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